In case you missed the news last August, Musical.ly became TikTok. To be more precise, Chinese company ByteDance bought Musical.ly in November 2017 and chose to absorb the app into their existing TikTok app nine months later.

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Although many Western users may not have heard of TikTok until the morning they updated their Musical.ly app, it has always been popular in China. Indeed, according to Sensor Tower’s app download statistics, TikTok was the Apple App Store’s #1 non-gaming app download in Q1 2018, and #6 across all platforms.

This is the home page's excerpt. Musical.ly is the platform little of us know about yet has created the biggest Instagram and YouTube stars of the century. Discover the power of Musical.ly.

Although Musical.ly users found themselves migrated to a new TikTok app, the user experience remained much the same. The new app featured a new interface but retained the features of both the original TikTok and Musical.ly. At its heart, TikTok is still the app for teens and tweens to swap 15-second videos, although perhaps the term “muser” is no longer as appropriate as it once was.

Like most social network users, TikTok users (TikTokers or does that sound too much like a clock?) look to build a following. The best way by far to build your TikTok likes and followers is always the organic way of befriending others on the platform and liking their videos. However, some tools claim they can help you find TikTok users. As with all such tools, some are more ethically legitimate than others are.

Free Tool to Track Your TikTok Follower Growth Rate

Lizaonair

Videos total

346

Follower Growth

+1,356 followers last 4 weeks +2.4%

Additional info in full report:

• Audience age and gender
• Demography and language insights
• Content analytics
• + other metrics

Tips and Tools to Build Your TikTok Likes and Followers:

The Organic Way to Increase Your TikTok Likes and Followers

By far the most legitimate way to improve your TikTok account is to build an organic following. Here are some of the best ways you can enhance your TikTok following organically:

1. Create an attractive and concise profile – your profile should give the essential details about you and the type of content you like to create and share. Be careful you don’t give away too much information about yourself, however. Avoid providing too much personal data that unscrupulous people could use.
2. Use trending (but relevant) hashtags on the videos you upload. Consider making videos that tie in with trending hashtags. However, always think of your audience. There is little point in making a video if it is unlikely to interest your followers, just because the hashtag is trendy.
3. If possible, upload original videos, not just the typical lip-synch video uploaded by the vast majority of TikTok users. Sure lip-synch videos may make a good start to life on TikTok, but they will not help[ you stand out from the crowd
4. Choose a good soundtrack for your videos – that would appeal to the type of people you want to follow you. TikTok has made arrangements with most of the leading music companies to permit you to use their copyrighted music in your videos
5. Try to make the best quality videos possible. Learn from each video you upload. Buy better equipment when you can afford it. Once a user gains a reputation for uploading high quality, fun videos, followers usually flock to them.
6. Upload videos regularly, preferably daily. However, don’t sacrifice quality, just so you can upload more videos
7. Engage regularly with your followers. Reply to their comments on your videos. View their videos and make intelligent and encouraging comments on them
8. Comment on other users’ videos. In particular, look for others who make the same types of video as you. Make certain that they’re intelligent, helpful comments though, not a curt “good video” comment
9. Promote your TikTok videos on your other social channels. Share trailers for your videos on Instagram, Twitter, Facebook, and YouTube. Make sure your descriptions clearly indicate the type of people to whom you target your videos
10. Collaborate with others on TikTok, but don’t try to jump above your level. To succeed you need to work with people who have a similar (or fractionally higher) number of followers than yourself. As you gain followers, you will gain access to better collaborators

Tools Marketed as Boosting Your TikTok Likes and Follows

Here are a variety of tools that claim to help you in your mission. Most of these tools are free. Some of these tools make highly debatable and vague claims. Some have a whiff of snake’s oil about them. We make no promises about the effectiveness of these tools.

Most of these tools originate from the Musical.ly days, with many still feature that name. It may take a while for everybody to adjust to TikTok being the new Musical.ly moniker.

1. TikFame: Free Fans & Followers & Likes

Unlike many of the competing apps, TikFame at least recognizes the change from Musical.ly to TikTok and was last updated recently (January 2019).

This app claims to help you get more likes on your TikTok videos. It says it can make your videos easily discoverable, increasing their popularity and likes. All you have to do is to follow the steps within the app.

2. MusiFame

MusiFame may not have changed their name to reflect the change from Musical.ly to TikTok, but it has a banner saying that all their services are running dated today’s date.

They offer the “service” of allowing you to buy Musical.ly buys and likes. To use this service you first choose a package, then enter your details, wait a couple of minutes, and then see the results as your bought followers propagate your account. You can select from a range of packs for followers or likes, ranging from 100 fans or likes up to 5,000 fans or likes.

3. Real Followers for Musically - Get Free Likes

As its name suggests, Real Followers for Musically - Get Free Likes is an Android APK app designed to find you followers on Musical.ly. It hasn’t been updated since June 2018, so I am uncertain whether it still works now the platform in TikTok.

The app claims to help you build your number of followers. Although it is free, you do have to “pay” a price to gain your followers. Your “payment” is to perform various simple tasks, e.g.

• Spinning the wheel of fortune to gain followers
• Installing other apps from Google Play Market
• Watching videos and commercials
• Playing simple games

According to the app’s page: “With us, real followers will flood your account, and you will become the top Musically user! Isn’t it what you have dreamed of?”

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4. Boost for Musically Followers

Boost for Musically Followers is another Android APK app designed to help you boost your Musical.ly following. It has yet to have a TikTok-specific update.

This app is straightforward to use. It asks you for your Musical.ly username, your requested number of free followers, and your required amount of free likes.

5. Michael Cashman Free Musically Followers

Michael Cashman Free Musically Followers also offers you Music.ly followers for free (with no mention, yet, of TikTok). They claim that “The first 10,000 people who will benefit from our service will receive a bonus for each option we offer, it is this: Musically followers, musically fans, and musically likes. Bonus amounts to + 5,000 to the selected option.”

The Best Way to Build Your TikTok Likes and Follows is Organically

Although the above tools all promise to increase your likes and follows, it is unlikely that any followers they bring will have any interest in your content. Some may not be real people at all – merely bots which is frowned upon and just not legitimate at all. We have written extensively on the dangers of buying Instagram followers. The same warnings apply to TikTok / Musical.ly.

There is only one way to become an influencer on any social platform. That is to produce quality content, engage actively with real people on the site, and gradually build up your account. You may feel that you lack the video-making skills to succeed on TikTok, but you can develop these as you go along.

Tools promising you free followers (or even worse, asking you to pay for such people) will not bring genuine, interested followers. At best, your new followers will be somebody from a low-pay country receiving a few cents to be your friend. Often they will merely be a computer. In the worst case, they could be people trying to defraud you or worse.

Frequently Asked Questions

How do I increase my followers on TikTok?

In this article, we have seen a range of ways to increase your followers on TikTok. These include tools marketed as boosting your TikTok likes and follows. However, note that the ethics of using these tools is highly questionable, and the effectiveness of most is debatable. By far, the most legitimate way to improve your TikTok account is to build an organic following, using the techniques we have covered here.

How do I get more followers on TikTok without downloading apps?

We have written about ten organic techniques that should help you get more followers on TikTok without downloading apps. In summary, these are:
Create an attractive and concise profile
Use trending (but relevant) hashtags
Upload original videos
Choose a good soundtrack
Make the best quality videos possible
Upload videos regularly, preferably daily
Engage regularly with your followers
Comment on other users' videos
Promote your videos on other social channels
Collaborate with others on TikTok

How do I get famous on TikTok?

We wrote about this in more detail in How to Become TikTok Famous in 4 Easy Steps:
Create Disruptive Content - you need to unleash your wildest, wackiest side while cooking up TikTok content.
Identify Your Niche - most famous TikTokers stick to a particular niche that resonates with their audience
Piggyback on Influencers – strike a partnership with influencers to promote your content
Invest in Advertising - TikTok has launched a formal advertising program if you have spare cash

How do you get a TikTok to go viral?

One of the secrets to TikTok success is making and posting many videos. This can be challenging if you have to fit TikTok around real life. Your videos still need to be high quality, however. Watch other people's videos to inspire you. Keep a close eye on the TikTok trends and try them out for yourself. Make sure you look at what is appearing on your Discovery page regularly. TikTok videos are concise, so make sure you don't waste a second in each clip.

How many fans do you need on TikTok to go viral?

There is no set number of fans before you go viral. Even relative newcomers with small followings can make a video that sparks the imaginations of people sufficiently that TikTok shows it to millions. The key to success on TikTok is getting your videos onto as many people's For You pages as possible, and you do this mainly by making videos that attract, entertain, and interest people. If you follow the organic techniques we have mentioned in this article, you should do well.

Musical.ly (stylized as musical.ly) was a Chinese social media service headquartered in Shanghai with a US office in Santa Monica, California,^[1] on which platform users created and shared short lip-sync videos. The first prototype was released in April 2014, and the official version was launched in August of that year.^[2][3] Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany them, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allowed users to browse popular 'musers', content, trending songs, sounds and hashtags, and uniquely interact with their fans.

In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier.^[4] By the end of May 2017, the app had reached over 200 million users.^[5]

ByteDance Ltd. acquired Musical.ly Inc. on November 10, 2017, and merged it into TikTok on August 2, 2018. At the same time, Musical.ly Inc. changed its name to TikTok Inc.^[6]

History[]

Founding[]

Musical.ly Inc. was founded by long time friends Alex Zhu and Luyu Yang in Shanghai, China.^[7][8] Before launching Musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long). After having investors fund this venture, it took them about 6 months to build the product. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. They were unable to secure further investment, and after losing traction, they shut the service down. Zhu & Yang then began searching for a new business model in the consumer, social, and multimedia space. It led to them focusing on video content again, this time shorter (15s - 60s), which they thought would help keep the content light and playful. They let users select music snippets for their videos, which helped build a very small user base. Eventually the product pivoted to lip sync snippets after noticing a spike in downloads Thursday evenings during Lip Sync Battle.^[3]The team's judgment at the time was that long music videos were not very widely popular before, and the fundamental reason was that although people are willing to watch short videos, the supply was small, as there were too few people who were willing to shoot and share. Therefore, Musical.ly's entry point was to introduce a large amount of music, so that everyone can easily integrate music into the video, and a less fun video will become more fun.^[8] The first version of Musical.ly was officially launched in August 2014.^[3]

Growth[]

At the beginning, the team launched the app in both the Chinese and American markets. However, compared to the domestic market's tepid reaction, their app was particularly popular in the American teenager market. As their team size was small, they decided to mainly focus on the U.S. market. The product quickly accumulated a group of loyal users, and although the total number of the users continued to be not very large, the activity level of the users was very high.^[8]

In July 2015, the app began to attract millions of users, allowing 'musers' (Musical.ly users) to lip-sync to millions of songs. Musical.ly climbed up to the number 1 position in the iOS App Store,^[9] becoming the most-downloaded free app in over 30 countries, including the US, Canada, UK, Germany, Brazil, the Philippines and Japan. In May 2016, Musical.ly reached 70 million downloads, with over 10 million new videos posted every day.^[3]

In June 2016, Coca-Cola launched its #ShareACoke campaign on Musical.ly, which introduced Musical.ly's 'User-Generated Ads' model.^[10] On July 24, 2016, during VidCon, Musical.ly officially launched Live.ly, its new live video streaming platform.^[11] On Live.ly, users could live-stream to their Musical.ly fans.

Merger into TikTok[]

On November 9, 2017, the Wall Street Journal reported that Musical.ly Inc had been sold to Bytedance Technology Co., which operates the program Toutiao, for as much as US$1 billion.^[12] However, Recode estimated that the sale would be for around US$800 million. On August 2, 2018, Bytedance consolidated the user accounts of Musical.ly and TikTok, merging the two apps into one and keeping the title TikTok. Users could still produce videos between 15 seconds and one minute, but could now access a larger number of filters and effects, as well as smoother ing and publishing systems and higher-quality code.

Features[]

Musical.ly users could record videos of 15-seconds to 1-minute in one or multiple shots, lip-syncing to sounds or comedy. The platform also enabled ing, through 14 pre-set filters and effects that allow a change in speed or reversing the motion of the recording. Additionally, Musical.ly also had a feature to create shorter videos, named 'live moments', which were essentially GIFs with music. Users could 'remuse' (reuse) sounds created by other users, which instills a new level of engagement with the content. Other ways in which users could interact with each other were through features such as 'Ask a Question' and 'Duet'. In this regard, Musical.ly had an option called 'Best Fan Forever', through which users can select certain followers who can participate in duets with them. Users could also send private messages to their friends using the direct.ly feature.^[13]

Musical.ly had a sister app called Live.ly (stylized 'live.ly', in which users could live-stream to their Musical.ly followers. On Live.ly, one could buy coins to send gifts to favorite creators, which equal real currency. There was also a collaborate option on Live.ly, meaning one could go live with a friend, guest fans to talk to them, and more.

Musical.ly trends[]

Musical.ly's structure allowed the viral dissemination of trends throughout the platform. The hashtags that were popular on this social network usually make reference to bits of pop culture and trends among the internet world. Because of its massive usage, a lot of events launched within the app could become viral global events, especially among teenagers. One of the most notable campaigns launched by Musical.ly was the 'Don't Judge Challenge', which became widespread on the platform, as millions of teenagers around the world participated.^[14]

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Reception[]

On January 28, 2016, Business Insider released a survey, in which '10 of the 60 [interviewed teenagers] listed Musical.ly as the app they were most excited about.'^[15]

Notable users[]

Active users with higher rates of popularity were assigned crowns by Musical.ly, which was the app's verification symbol. Some users of the platform gained great traction and a huge following not only within Musical.ly, but also outside it as well. Baby Ariel, also known as Ariel Martin who, in May 2017, had 19 million followers on Musical.ly alone,^[16] is one of several users who gained major media attention through Musical.ly. In April 2016, she was interviewed live on Good Morning America.^[17]Mackenzie Ziegler and Maddie Ziegler became more famous on Musical.ly when they finished Dance Moms.^[18]Jacob Sartorius, who later became a social media influencer, promoted his first single 'Sweatshirt' on Musical.ly, after which the song reached number 10^[19] on the iTunes Store. In June 2016, it was reported that Sartorius had signed with United Talent Agency.^[20]Loren Gray also started on Musical.ly and was at one point the most-followed individual on the platform after it became TikTok.^[21]Loren Gray was also the first person to reach 40 million followers on the platform. Lisa and Lena started on Musical.ly and reached 32.7 million followers by the end of March 2019. They later deleted their account due to the 'unfun' vibes of the app. They created a new TikTok page on May 7, 2020, and, as of March 2021, have over 12 million followers.

Rights, permissions and licensing[]

In June 2016, Musical.ly signed its first major label deal with Warner Music Group, allowing its music to be licensed for use on the Musical.ly platform and the app users to interact with WMG's artists and songs.^[22] Besides continuing to work with the UK-based 7digital, Musical.ly also teamed up with Apple Music in April 2017 permitting users to sign up to the streaming service to listen to full songs and cut out a fifteen-second segment of the songs for lip-syncing on the Musical.ly platform.^[23]

References[]

1. ^Lin, Liza; Winkler, Rolfe (November 10, 2017). 'Social-Media App Musical.ly Is Acquired for as Much as $1 Billion'. The Wall Street Journal. ISSN0099-9660. Retrieved October 19, 2018.
   - 'Company Overview of Musical.ly, Inc'. Bloomberg. Archived from the original on October 19, 2018. Retrieved October 19, 2018.
2. ^Baig, Mirza M. S. (February 12, 2018). 'How did the founders of Musical.ly made $2b in 2016.'Medium. Retrieved January 11, 2019.
3. ^ ^abcd'How a failed education startup turned into Musical.ly, the most popular app you've probably never heard of'. Business Insider Malaysia. May 28, 2016. Retrieved January 11, 2019.
4. ^Dan Rys (June 29, 2016). 'Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music'. Billboard. Retrieved June 29, 2016.
5. ^Dan Rys (April 28, 2017). 'Musical.ly, Apple Music Ink New Partnership, With More to Come'. Billboard. Retrieved May 30, 2017.
6. ^Kundu, Kishalaya (August 2, 2018). 'Musical.ly App To Be Shut Down, Users Will Be Migrated to TikTok'. Beebom. Retrieved May 30, 2019.
7. ^Spangler, Todd (September 30, 2016). 'Musical.ly's Live.ly Is Now Bigger Than Twitter's Periscope on iOS (Study)'. Variety. Retrieved October 2, 2016.
8. ^ ^abc'为什么一个中国团队做的短视频 APP 登上了全美 iOS 总榜第一？【上海 · Talk】_详细解读_最新资讯_热点事件_36氪'. 36kr.com.
9. ^Newlands, Murray. 'The Origin and Future Of America's Hottest New App: musical.ly', Forbes, June 10, 2016. Retrieved June 20, 2016.
10. ^'Share a Coke: Turning Lyrics into Language'. Shorty Awards. Retrieved September 5, 2018.
11. ^Wallenstein, Andrew (June 24, 2016). 'Musical.ly May Be the Spoiler in Livestream Race with Launch of Live.ly'. Variety. Retrieved June 24, 2016.
12. ^Lin, Liza; Winkler, Rolfe (November 9, 2017). 'Social-Media App Musical.ly Is Acquired for as Much as $1 Billion'. The Wall Street Journal. New York City. Retrieved November 12, 2017.
13. ^'What is Tik Tok (formally musical.ly)?'. Webwise. November 25, 2017. Retrieved September 5, 2018.
14. ^Hamill, Jasper (July 6, 2015). 'Don't Judge Challenge: Teens declare war on body shaming by making themselves up to 'look ugly''. Daily Mirror. Retrieved June 25, 2016.
15. ^Kosoff, Maya (January 28, 2016). '60 teenagers reveal what they think is cool — and what isn't — in 2016'. Business Insider. Retrieved June 26, 2020.
16. ^Usborne, Simon (December 10, 2016). ''It's crazy, for sure': meet the stars of Musical.ly'. The Guardian. Retrieved January 3, 2017.
17. ^''Baby Ariel' Talks Musical.ly, the Explosively Popular App for Teens''. ABC News. 6 April 2016. Retrieved June 20, 2016.
18. ^Nava, Kathleen (September 16, 2016). ''Dance Moms' 2016 News & Update: What Do Chloe Lukasiak And Mackenzie Ziegler Have In Common After Leaving Show?'. Game & Guide. Retrieved January 3, 2017.
19. ^Jacob Sartorius 'Sweatshirt' American iTunes Chart Performance. iTunes Charts. Retrieved July 1, 2016.
20. ^Jarvey, Natalie. 'UTA Sains Musical.ly Star Jacob Sartorius', Hollywood Reporter, June 30, 2016.
21. ^Reeve, Elspeth (July 20, 2016). '90 MILLION TWEENS, A FREE APP, ONE GOAL: FAME'. Elle. Retrieved January 3, 2017.
22. ^'Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music'. Billboard. Retrieved October 10, 2018.
23. ^Andy Malt (May 2, 2017). 'Musical.ly announces Apple Music integration'. Complete Music Update. Retrieved October 16, 2018.
    - Peter Kafka (April 27, 2017). 'Musical.ly syncs up with Apple Music'. Recode. Retrieved October 16, 2018.

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